Designing Social Change
Women’s pleasure has long been stigmatized — wrapped up in social constructs and gendered expectations. So designing a line of sex toys for women was anything but an easy journey. Ti Chang, industrial designer and co-founder of luxury sex toy brand CRAVE, discusses the ups, downs and in-betweens of trying to bust through stigma and start conversations using innovative design as the centerpiece.
Ti Chang is an industrial designer / entrepreneur passionate about designing products for women. She is the co-founder and VP of Design of CRAVE, a San Francisco-based company specializing in discreet luxury sex toys. Ti leads the concept and design for the company’s full line of products which has won numerous awards including Red Dot, IDEA and Good Design. Prior to Crave, Ti founded INCOQNITO, a line of intimate accessories that double as fashionable jewelry which was acquired by CRAVE in 2011. Earlier, Ti held positions with major consumer brands, including Trek Bicycle and Goody Products. Ti holds a MA in Design Products from Royal College of Art in London and a BS in Industrial Design from Georgia Institute of Technology.