Rossitza Kotelova

Piaggio Fast Forward
Main Stage //
Truly Integrated Design and Engineering

Biography: Rossitza Kotelova is a Senior Designer at Piaggio Fast Forward. She is the lead designer on exterior features of the robots Gita and Kilo, and her responsibilities involve interfacing between design, mechanical, electrical, and software engineering. Kotelova was one of four team members first hired at Piaggio Fast Forward and has the unique experience of participating in the evolution of the company as well as the creation of Gita from concept sketch to fully functioning prototype. Prior to PFF, Kotelova earned her Masters in Architecture from Harvard University’s Graduate School of Design. During her academic career, she investigated design through robotics, researching how the architectural building process can be automated with the use of robotic fabrication.

Talk Title: Truly Integrated Design and Engineering

Talk Abstract: Piaggio Fast Forward was founded in 2015 by the Piaggio Group to develop lightweight mobility platforms that move people and goods better, faster, and more efficiently. Drawing upon Piaggio’s 130 years of expertise, Piaggio Fast Forward emerged from a design philosophy that is aligned with the performance, structure, mechanism, behavior, and identity of their products.

An integrated approach to product development calls for a cohesive design and engineering process. The PFF team is a conglomerate of multi-disciplinary backgrounds and skills, it works closely together, learns from one another, and encourages constructive tension. A strong collaborative nature translates from leadership, to the design and engineering process, to the tools that enable synergy across the entire team, within the office and across the country.