Gustavo Fontana

Bose Corporation

Creative Lead / Industrial and Interaction Design / Advanced Development

Main Stage //
Defining new digital product design processes

Gustavo is a creative lead trained as an industrial designer with over 15 years of experiences. He works with research and product development teams leading both advanced development and emerging businesses at Bose Corporation. He’s also the resident nerd of all things 3D, CAD, visualization and collaboration for the design studio.

Raised in Argentina and Spain, he move to US to study design in Arizona State. He started his career in consulting firms in US such as Ziba, Fitch, and Essential. He did the freelance thing around Boston for many years and then started his own design studio where he worked with many clients including Bose, RIM, Boston Scientific and Kodak. Doing design as execution and selling it as a service got him bored and he decided to focus his career on his real passions: a mix of early conceptual work, tools and processes improvements, global immersion;  all helping create new experiences, product categories and businesses.

He’s a pragmatic dreamer, seeker of true  jobs to be done, equally comfortable with high fidelity and extremely crude or analogue processes. And he believes in relentless execution and prototyping to develop intuitive and impossibly simple, and market-winning solutions.

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